Vol. 18, N° 2 (36)/2025
Artificial Intelligence (AI) has emerged as a profoundly transformative force, reshaping industries, professions, and the very fabric of public discourse.Within the fields of journalism and public relations, AI is not merely an incremental technological update but a disruptive presence that challenges established practices, creates powerful new efficiencies, and raises fundamental ethical questions. Articles available here synthesize the key findings and conclusions, that collectively map this evolving landscape. The texts provide a multifaceted view of AIs integration into the communication professions, covering theoretical frameworks for its adoption, empirical studies on professional realities in diverse national contexts, an analysis of the academic research field, and an examination of audience perception in the face of AI-generated content. They explore the conceptual models proposed for a symbiotic human-AI relationship in journalism and contrast them with the practical realities and barriers to adoption faced by professionals on the ground.
Contributori:
Mónika ANDOK, Kincső Boróka BÁNYÁSZ-VÁCZI, Péter BÁNYÁSZ, Gisela CARDOSO TEIXEIRA, Paulo COURACEIRO, Krešimir DABO, Adalberto FERNANDES, Caterina FOÀ, Meltem KOÇ KAPLAN, Gábor KOVÁCS, Mohamed Anouar LAHOUIJ, Annie LOCHON, Gergely Ferenc LENDVAI, Sándor MAGYAR, Božena MARKOVIĆ, Ákos ORBÓK, Ana PINTO-MARTINHO, András RADETZKY, Zoltán RAJKI, Dóra P. SZILCZL, Zeineb TOUATI, Rebeka TÓTH, Ágnes VESZELSZKI, Gonca YILDIRIM
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